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Tata Harrier.ev Emerges As New EV Sales Leader Overtaking Nexon.ev In Monthly Charts

By Tushar

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Tata Harrier.ev Emerges As New EV Sales Leader Overtaking Nexon.ev In Monthly Charts

Tata Motors’ electric vehicle journey in India has reached a significant milestone with a reshuffling at the top of its internal sales charts. For the first time since its introduction, the Tata Harrier.ev has overtaken the Nexon.ev to become the brand’s highest-selling electric SUV in a single month.

According to industry sales data, the Harrier.ev recorded 2,458 unit sales, edging past the Nexon.ev, which posted 2,230 units in the same period. This development marks an important moment for Tata Motors, as the Nexon.ev had long been the undisputed leader of its electric lineup and one of the strongest performers in the Indian EV market overall.

The rise of the Harrier.ev reflects changing customer preferences, growing acceptance of premium electric SUVs, and Tata’s expanding electric portfolio that now caters to a wider range of buyers.

Harrier.ev Takes The Lead In Tata’s EV Lineup

The Harrier.ev was introduced earlier in the year and has steadily built momentum in the market. While initial attention naturally focused on the Nexon.ev due to its mass market appeal, the Harrier.ev has gradually positioned itself as the flagship electric SUV in Tata’s portfolio.

With 2,458 units sold in the reported month, the Harrier.ev emerged as Tata’s top-selling electric model. The Nexon.ev, despite remaining a strong performer, settled into second place with 2,230 units. This shift highlights how premium electric vehicles are no longer niche offerings and are now capable of driving volume growth.

Industry trackers have also noted that towards the latter half of 2025, the Harrier.ev has consistently played a key role in boosting Tata’s overall EV sales. Its strong showing suggests that customers are willing to invest more for additional space, features, performance, and range.

Short Summary Table

Key Detail
Information
Best-Selling Tata EV
Harrier.ev
Monthly Sales
2,458 units
Nexon.ev Sales
2,230 units
Price Range
Rs 21.49 lakh to Rs 30.23 lakh ex showroom
Platform
Acti.ev Gen 2 architecture
Drivetrain Options
Rear wheel drive and all wheel drive
Battery Options
65 kWh and 75 kWh
Maximum Claimed Range
Up to 627 km
Charging Capability
120 kW DC fast charging
Official Site

Tata Motors Strengthens Its EV Market Share

Tata Motors’ success with the Harrier.ev comes amid a period of sustained growth in its electric vehicle business. Since the middle of 2025, the company has reported steady month-on-month gains in EV sales across its lineup.

In November, Tata Motors reportedly commanded around 42 percent of the mass market EV segment, underlining its dominance in the space. While the Harrier.ev and Nexon.ev formed the backbone of these numbers, other models such as the Punch.ev and Tiago.ev also contributed meaningfully to total volumes.

This diverse range allows Tata to address multiple price points and use cases, from entry-level urban mobility to premium family SUVs. The Harrier.ev’s rise to the top indicates that Tata’s strategy of offering choice across segments is delivering tangible results.

Premium Positioning Of The Tata Harrier.ev

Unlike the Nexon.ev, which is positioned as a compact and more accessible electric SUV, the Harrier.ev occupies a premium space in Tata Motors’ EV lineup. The model is priced between Rs 21.49 lakh and Rs 30.23 lakh ex showroom, placing it firmly in the higher end of the electric SUV spectrum.

The Harrier.ev is built on Tata’s Acti.ev Gen 2 architecture, which has been developed specifically to support advanced electric powertrains, larger battery packs, and enhanced vehicle dynamics. This dedicated platform enables features such as all wheel drive, improved range, and faster charging capabilities.

By offering a premium electric SUV with strong performance and long range, Tata Motors has tapped into a segment where competition is still limited, allowing the Harrier.ev to carve out a strong position.

Battery Options And Driving Range

One of the key reasons behind the Harrier.ev’s growing popularity is its impressive range and charging flexibility. Tata offers the SUV with two battery pack options: 65 kWh and 75 kWh.

The larger 75 kWh battery delivers a claimed range of up to 627 km on a full charge, placing the Harrier.ev among the longest range electric SUVs available in India. Even the smaller pack offers a competitive range suitable for both city use and long distance travel.

Fast charging capabilities further enhance everyday usability. Using a 120 kW DC fast charger, the Harrier.ev can add up to 250 km of range in just 15 minutes. Charging from 20 percent to 80 percent takes around 25 minutes, significantly reducing downtime during long journeys.

Performance And Drivetrain Choices

The Tata Harrier.ev is offered in both rear wheel drive and all wheel drive configurations, giving buyers the flexibility to choose based on their driving needs.

In its all wheel drive form, the SUV uses a dual motor setup with a 155 hp motor at the front and a 234 hp motor at the rear. Combined, this configuration produces a substantial 504 Nm of torque. Tata claims that the AWD Harrier.ev can accelerate from 0 to 100 km per hour in just 6.3 seconds, delivering performance comparable to many petrol powered SUVs in the segment.

The vehicle also offers multiple drive modes. AWD variants include Boost, Sport, City, and Eco modes, while the rear wheel drive models come with Eco, City, and Sport modes. These settings allow drivers to tailor performance and efficiency according to road and traffic conditions.

Feature Rich Cabin For Premium Buyers

Beyond performance, the Harrier.ev is equipped with a comprehensive list of features designed to appeal to premium EV buyers. Inside the cabin, the SUV offers dual zone climate control, a wireless phone charger, an air purifier, and powered tailgate functionality.

Additional convenience features include cooled storage in the armrest and advanced autonomous parking functions such as park assist and summon mode. These systems enhance usability in tight urban environments and add to the vehicle’s tech-forward appeal.

The Harrier.ev also supports vehicle to load and vehicle to vehicle charging, enabling owners to power external devices or share power with another electric vehicle if required.

Advanced Safety And Driver Assistance Systems

Safety has been a strong focus area for Tata Motors, and the Harrier.ev reflects this commitment. The SUV comes equipped with seven airbags and all wheel disc brakes paired with an electronic parking brake.

A full suite of Level 2 ADAS features is also part of the package. These include adaptive driver assistance technologies designed to improve safety and reduce driver fatigue during long drives.

Other notable safety and assistance features include hill hold and hill descent control, rain sensing wipers, a 540 degree surround view camera system, a digital rear view mirror, and a digital key system. Together, these technologies position the Harrier.ev as one of the most comprehensively equipped electric SUVs in the Indian market.

Why Harrier.ev Is Winning Buyers

The Harrier.ev’s rise to the top of Tata’s EV sales chart can be attributed to several factors. Its combination of long range, fast charging, premium features, strong performance, and advanced safety systems makes it an attractive upgrade for buyers moving from smaller EVs.

As charging infrastructure improves and customer confidence in electric vehicles grows, buyers are increasingly open to investing in higher priced EVs that offer flexibility comparable to conventional SUVs. The Harrier.ev appears to meet these expectations effectively.

Conclusion

The Tata Harrier.ev overtaking the Nexon.ev in monthly sales marks a defining moment for Tata Motors’ electric vehicle strategy. It highlights the brand’s successful transition from mass market EV offerings to premium electric SUVs capable of driving volume growth.

With strong demand, an expanding feature list, and competitive performance, the Harrier.ev has emerged as the new sales champion in Tata’s EV lineup. As electric adoption continues to accelerate in India, the Harrier.ev is well positioned to remain a key pillar of Tata Motors’ leadership in the EV space.

Frequently Asked Questions

Q1. How many units of Tata Harrier.ev were sold compared to Nexon.ev

The Tata Harrier.ev recorded sales of 2,458 units in the reported month, surpassing the Nexon.ev, which sold 2,230 units.

Q2. What is the price range of the Tata Harrier.ev

The Harrier.ev is priced between Rs 21.49 lakh and Rs 30.23 lakh ex showroom, depending on the variant and battery option.

Q3. What battery options are available with the Harrier.ev

The Tata Harrier.ev is offered with two battery pack options: 65 kWh and 75 kWh, with the larger pack delivering a claimed range of up to 627 km.

Q4. Does the Tata Harrier.ev offer all wheel drive

Yes, the Harrier.ev is available in both rear wheel drive and all wheel drive configurations. The AWD version uses a dual motor setup.

Q5. What advanced features does the Tata Harrier.ev offer

Key features include Level 2 ADAS, seven airbags, fast charging support, autonomous parking functions, vehicle to load capability, a 540 degree camera, and multiple drive modes.

For More Information Click HERE

Tushar

Tushar is a skilled content writer with a passion for crafting compelling and engaging narratives. With a deep understanding of audience needs, he creates content that informs, inspires, and connects. Whether it’s blog posts, articles, or marketing copy, he brings creativity and clarity to every piece. His expertise helps our brand communicate effectively and leave a lasting impact.

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